Australian Merino Wool

Fashion Enterprise has partnered with R+T Industry to offer traceable RWS (Responsible Wool Standard) Australian Merino Wool to Fashion Enterprise’s customers. To achieve this goal, we have completed a pilot program using FibreTrace® and Australian Merino Wool, the first of its kind in the world. We have partnered with a Carbon Negative farm in New South Wales, Australia where the FibreTrace® marker was added to the wool after scouring.

As with our Good Earth Cotton® partnership, by purchasing carbon negative RWS Australian Merino Wool and implementing GOTS-certified FibreTrace® technology, we will be able to offer real-time verification of the yarn, fabrics, and garments we create.